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Brand guide

The Ordinary

The Ordinary is a Canadian skincare brand under DECIEM, known for its no-frills, science-backed formulations at accessible prices ($6–$30).

Researched October 21, 20260 shopper questions0 comments

Founded
2016
Based in
Canada
Price range
$6–$30 · Mid-price
Sells
Skincare
Best for
Skincare enthusiasts who want affordable, science-backed, single-ingredient products for specific concerns.
Ships to
50+ countries including US, Canada, UK, EU, Australia, and parts of Asia

About The Ordinary

From Shoppingg’s research, last checked October 21, 2026.

The Ordinary is a Canadian skincare brand under DECIEM, known for its no-frills, science-backed formulations at accessible prices ($6–$30). It focuses on single-ingredient or minimalist products to target specific skin concerns like aging, hyperpigmentation, and hydration. The brand appeals to budget-conscious consumers and skincare enthusiasts who prefer transparency and customization over luxury packaging or fragrances. While effective for many, some users find the product range overwhelming or experience irritation from high-concentration actives.

FOUNDED
2016
PRICE RANGE
$6–$30
TIER
Mid
BEST FOR
Targeted skincare

Popular The Ordinary products

Prices are approximate. Check the price on the brand's site before you buy.

Niacinamide 10% + Zinc 1%

$6–$10

Price checked Sep 28

Brightens skin and reduces redness; ideal for acne-prone or oily skin.

The Ordinary official site

Bestsellers Set

$28–$35

A curated set of top-performing serums and treatments for beginners.

The Ordinary official site

AHA 30% + BHA 2% Peeling Solution

$9–$12

A potent exfoliant for deep cleansing and glow; not for sensitive skin.

The Ordinary official site

Pros & cons

What buyers praise and the complaints that come up again and again.

What customers like

  • Highly affordable compared to luxury brands with similar actives.
  • Transparent labeling and straightforward formulations.
  • Effective for hyperpigmentation, acne, and aging.
  • Vegan and cruelty-free.
  • Customizable routines for skincare enthusiasts.

Common complaints

  • Some products cause irritation, especially for reactive skin.
  • Minimalist packaging feels clinical or unappealing.
  • Overwhelming product range for beginners.
  • Inconsistent stock availability for popular items.
  • Limited customer service responsiveness.

Shipping & returns

From theordinary.com's own policy pages, checked October 21, 2026. Policies change, so check them at checkout.

Shipping
Standard shipping with tracking; cost varies by destination and order value.
International
Ships to 50+ countries with duties and taxes calculated at checkout.
Return window
365 days from delivery.
Returns
Full refund for unopened products; customer pays return shipping for opened items.

Policy pages:theordinary.com/en-us/shipping.htmltheordinary.com/en-us/returns.html

Sizing & buying tips

Before you buy

  • Start with the Bestsellers Set if you're new to The Ordinary to test multiple products.
  • Patch-test high-concentration actives like AHA/BHA to avoid irritation.
  • Check product descriptions for skin type suitability before buying.
  • Monitor stock levels for popular items like Niacinamide 10% + Zinc 1%.
  • Combine serums like Niacinamide with hydrating products for balanced routines.

Alternatives to The Ordinary

Similar brands shoppers compare it with.

The Inkey List

Compare

$8–$18 · Mid-price

Similar minimalist approach, targeting younger audiences with simpler routines.

Paula’s Choice

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$30–$60 · Premium

Science-backed but pricier, with a focus on research-driven formulations.

Good Molecules

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$6–$14 · Budget

Ultra-affordable, no-frills skincare with a focus on accessibility.

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Brand information is AI research from the sources listed and the brand’s own website: check details with the brand before you buy. Comments are from shoppers and are not checked by Shoppingg. Shop links are affiliate links: Shoppingg may earn a commission when you buy, at no extra cost to you.