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Brand guide

Wix

Wix is a cloud-based website builder that lets individuals and businesses create professional websites without coding. It offers drag-and-drop tools, customizable templates, and built-in features for e-commerce, SEO, and marketing.

Researched October 21, 20260 shopper questions0 comments

Founded
2006
Based in
Israel
Price range
$16–$59/month (subscription plans) · Mid-price
Sells
Website Builders, Domain Registration, E-commerce Platforms
Best for
Small business owners, entrepreneurs, and creators who want an all-in-one website builder without coding.

About Wix

From Shoppingg’s research, last checked October 21, 2026.

Wix is a cloud-based website builder that lets individuals and businesses create professional websites without coding. It offers drag-and-drop tools, customizable templates, and built-in features for e-commerce, SEO, and marketing. Wix is designed for small business owners, entrepreneurs, and creators who want an all-in-one platform to establish or grow their online presence quickly. While it’s praised for its ease of use, some users find it limiting for advanced customization or complex sites.

FOUNDED
2006
PRICE RANGE
$16–$59/month
TIER
Mid
BEST FOR
Beginners, small businesses

Popular Wix products

Prices are approximate. Check the price on the brand's site before you buy.

Wix Editor

Free–$59/month

The core drag-and-drop website builder for creating and customizing sites without coding.

Shop at Wix

Wix Stores

$27–$59/month

E-commerce platform for selling products online, included in higher-tier plans.

Shop at Wix

Wix ADI

Included in plans

AI-powered tool that builds a website for you based on your answers to a few questions.

Shop at Wix

Pros & cons

What buyers praise and the complaints that come up again and again.

What customers like

  • Intuitive drag-and-drop editor with no coding required.
  • Huge library of customizable templates for various industries.
  • All-in-one solution with e-commerce, SEO, and marketing tools built in.
  • Strong customer support and help resources.

Common complaints

  • Limited flexibility for advanced users needing custom code.
  • Difficult to switch templates after a site is live.
  • Slow loading times for sites with heavy media or content.
  • Higher-tier plans can get expensive for small budgets.

Refunds & guarantees

From wix.com's own policy pages, checked October 21, 2026. Policies change, so check them at checkout.

Refund window
30 days from receipt for Wix POS hardware.
Refunds
Contact [email protected] for a return label; items must be in original packaging and like-new condition.

Policy pages:wix.com/pos/hardware/return-policy

Buying tips

Before you buy

  • Use Wix ADI if you want a quick, AI-generated website with minimal input.
  • Choose Wix Editor for more customization without needing coding skills.
  • Opt for Wix Stores if you plan to sell products online, included in higher-tier plans.
  • Check template flexibility before committing, as switching templates later is difficult.
  • Start with a free plan to test features before upgrading to a paid subscription.

Alternatives to Wix

Similar brands shoppers compare it with.

Squarespace

Compare

$16–$49 per month (subscription plans) · Mid-price

Sleek, design-focused templates for creatives and small businesses.

Shopify

Compare

$29–$299/month · Mid-price

E-commerce-first platform with scalability for businesses of all sizes.

WordPress.com

Compare

Free–$45/month · Mid-price

Flexible, blogging-focused platform with extensive customization options.

Community discussion

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Current offers

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Brand information is AI research from the sources listed and the brand’s own website: check details with the brand before you buy. Comments are from shoppers and are not checked by Shoppingg. Shop links are affiliate links: Shoppingg may earn a commission when you buy, at no extra cost to you.